Acclaim Handling Supports White Rabbit’s Expansion with Additional Forklift

Acclaim Handling supported White Rabbit with the addition of a new electric forklift for its newly acquired building in Oxford. The solution was supplied on a full-maintenance contract hire agreement, providing White Rabbit with suitable equipment alongside ongoing servicing, maintenance and breakdown support.

White Rabbit is a UK-based pizza company specialising in freshly made, authentic-style pizzas. The business operates across multiple locations and has continued to develop its production and distribution operations to support growing demand.

• Growing Operational Demands: White Rabbit had acquired a new building in Oxford, creating a need for additional materials handling equipment to support its expanded operations.
• Equipment Requirements: The new facility required a suitable forklift truck capable of operating effectively across the warehouse and wider site environment.
• Sustainability: White Rabbit wanted to make the switch from gas to electric for their fleet.

David Wiltshire assessed White Rabbit’s requirements to understand the operational demands of the newly acquired building. David went on site and carried out assessments, he established the environment, the type of work to be done and the specifications needed in the forklift.

Following the assessment, David supplied White Rabbit with an Lonking LG15B forklift truck on a full-maintenance contract hire agreement. The solution provided White Rabbit with appropriate equipment required for its newly acquired building.

The full-maintenance package provided ongoing support, helping ensure the equipment remain reliable and reduce risk of disruptions. The electric forklift also had specifications where it suited both warehouse and site environment, making the operations more efficient. Also, the electric option helped the business towards their sustainability goals.

Acclaim Handling provided planned maintenance, servicing and breakdown assistance, helping to keep the forklift operating reliably and minimise potential downtime. David also ensures he is available if any support is needed and ready to review any changing materials handling requirements.

• Reliable Equipment: The solution provided dependable forklift equipment to support White Rabbit’s growing day-to-day warehouse and site operations as their new building opened.
• Reduced Downtime Risk: Full-maintenance support provides ongoing servicing and breakdown assistance, helping to minimise disruption and maintain equipment availability.
• Reduced emissions: The switch to an electric forklift helped reduce emissions and reach their sustainability goal. This also helped lower operating costs by eliminating the cost of fuel.

“David is one of the people I regularly contact regarding forklift maintenance.

Recently, we also had the opportunity to work together on an electric forklift. With his expertise, I gained a better understanding of the benefits of electric forklifts compared to gas-powered ones.

I really appreciate his knowledge and ideas, as they have been helpful and have added to my understanding of forklifts and their benefits.”

Jeff Guieb – Warehouse Manager, White Rabbit